Retailing Triumphs and Blunders: Victims of Competition in...

Main
Business & Economics - Industries
Retailing Triumphs and Blunders:...

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Name: Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
ISBN: 9780899308692

Greco A.J., Michman R.M.

0 / 0

0 comments

Bu kitabı ne kadar beğendiniz?

İndirilen dosyanın kalitesi nedir?

Kalitesini değerlendirmek için kitabı indirin

İndirilen dosyaların kalitesi nedir?

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Kategoriler:

Business & Economics - Industries

Yıl:

1995

Dil:

english

Sayfalar:

264

ISBN 10:

0899308694

ISBN 13:

9780899308692